State of AI 2026 Report Is Live!

Blog

AI Insights · Timothy · October 2025

Top 5 Play Pass Games on iOS in Europe Q3 2025

Discover the performance trends of the top 5 Play Pass games on iOS in Europe during Q3 2025, with insights from Sensor Tower.

Top 5 Play Pass Games on iOS in Europe Q3 2025

In the third quarter of 2025, the top Play Pass games on iOS in Europe showcased varying performance trends. Here's a closer look at each app's weekly metrics, based on data from Sensor Tower.

Sudoku.com - Number Games from Easybrain Ltd saw a steady increase in weekly revenue, which peaked at around $7.7K in early August before gradually declining to $5.5K by the end of September. Weekly downloads surged to approximately 153K in late July, followed by a downward trend, ending the quarter at about 57K. Active users peaked in late July at nearly 1.94M, with a slight decrease to 1.77M by the end of the quarter.

Pixel Art - Color by Number experienced fluctuations in weekly revenue, starting at around $8.7K and ending at $8.8K. Downloads reached a high of 37.8K in late July, then settled at around 28.6K by the end of September. Active users remained relatively stable, peaking at 481K in late July and closing the quarter at 402K.

Hungry Shark Evolution, published by Ubisoft, showed a notable peak in weekly revenue of $13.9K in late July. Downloads also peaked at 43.2K during the same period, then declined to about 20.8K by the quarter's end. Active users started strong at 173K in mid-July, with a decrease to 127K by the end of September.

Touchgrind BMX 2 from Illusion Labs saw a gradual increase in both weekly revenue and downloads. Revenue peaked at $2.4K in late July, while downloads reached 26.5K in the same period. Active users increased towards the end of the quarter, hitting 166K in late September.

Jigsaw Puzzles - Puzzle Games by Easybrain Ltd had a steady weekly revenue, ending the quarter at $2.3K. Downloads peaked at 20.1K in mid-August, declining to 16.1K by the end of September. Active users showed a declining trend, starting at 193K in early July and ending at 159K.

These insights highlight the dynamic nature of app performance, emphasizing the importance of monitoring trends for strategic planning. For more detailed insights, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025